Retail India – Retail India News: Understorey: Redefining Opulence … – Indian Retailer Feedzy

Senco Gold and Diamonds has proudly introduced their exquisite collection, the Rajwada 2023 Festive Edit, at their D’SIGNIA stores. This collection is a splendid homage to the festive ethos and encapsulates the seamless fusion of traditional opulence and contemporary grace.

The Rajwada 2023 Festive Edit collection showcases a rich array of designs in Gold, Diamond, Polki, Kundan, and Antique jewelry. Each piece is a labor of love, meticulously handcrafted by skilled artisans in Kolkata, seamlessly marrying royal elegance with artistic grandeur. The collection embodies traditional elements like meenakari, jadau, filigree, and nakashi work, embellished with diamonds and semi-precious stones. The underlying concept is to harmonize diverse regional artistic traditions that customers can embrace emotionally and culturally.

An extension of Senco Gold and Diamonds’ Vivaha – Rajwada 2022 Collection, the Rajwada 2023 Festive Edit encompasses a wide range of products catering to various price points, ensuring accessibility of the auspicious symbol of “Shagun” to all. Aligned with current trends, the collection is ideally timed as wedding shopping traditionally commences during the propitious Muhurat of the festive season. It offers designs suitable for all occasions, from lightweight temple and antique jewelry to intricate Turkish designs meticulously crafted in both 22k and 18k gold. Additionally, under the Everlite brand, Senco Gold and Diamonds is set to unveil exclusive collections in the lead-up to Dhanteras, featuring affordable pieces designed for everyday wear.

To promote the Rajwada 2023 Festive Edit collection, Senco Gold and Diamonds has introduced an enchanting campaign featuring the graceful actress, Jaya Ahsan. Renowned for her poise and charm, Jaya Ahsan adds a touch of star-studded allure to the ultimate jewelry-wearing experience for connoisseurs of karigari. The campaign eloquently captures the seamless amalgamation of luxury and artistry, harmonizing the natural beauty and regal demeanor of Jaya Ahsan with the opulence of D’SIGNIA showrooms, ensuring a genuinely regal experience for discerning customers.

Joita Sen, Director and Head of Marketing and Designs at Senco Gold and Diamonds said, “We are delighted to launch our Rajwada 2023 Festive Edit collection with Jaya Ahsan. Our special festive offers aim to make moments special for our esteemed customers, along with the luxurious experience of buying exclusive designs at our D’SIGNIA stores. The collection features designs in Antique, Polki-Kundan, and Diamonds to cater to the diverse demands across India. For this Dhanteras and wedding season, our Rajwada Collection combines traditional nuances with contemporary motifs and patterns, all crafted with the finesse of karigari. Shagun is for everyone with Senco Gold and Diamonds.“

To enhance the festive spirit, Senco Gold and Diamonds is also presenting a range of festive discounts, offering up to 50 percent off on diamond-making charges, 12.5 percent off on diamond value, up to 25 percent off on gold-making charges, and 0 percent deduction on old gold. Additionally, they are introducing a special advance booking scheme for Dhanteras called Flexi Gold Special.

HELL ENERGY has signed Shardul Thakur and Mohammad Shami, two eminent Indian cricketers, as their special brand ambassadors. This collaboration aims to celebrate the profound love for cricket in a nation that is fervently passionate about the sport. Together, the duo launched a limited-edition energy drink, HELL Cricket Crazy.

Both Shardul Thakur and Mohammad Shami are accomplished Indian cricketers who represent the Indian national cricket team across all formats of the game.

As part of its consumer engagement strategy for expanding its presence and supporting various sporting events, HELL ENERGY had previously co-sponsored the AT&T Williams Formula One Team during its initial phase of international expansion. Additionally, the brand demonstrated its unwavering commitment to football by introducing the limited-edition HELL Football Fanatic Drink, featuring fizzy tutti-fruity flavored energy drinks packaged in football-themed aluminum cans.

Unnikannan Gangadharan, Country Head, “HELL ENERGY India said, “HELL ENERGY is a brand that has consistently supported sports through various partnerships and is loved by many for its deep connection. We are proud to associate ourselves with two outstanding cricketers during the most sought-after Cricket Tournament in 2023. The dynamism, style, and flair that these two cricketers exude fits the message that we want the brand to stand for with their undying passion for the game.”

H&M India has launched its latest Festive campaign, featuring the renowned actress and fashion icon, Athiya Shetty, presenting an extensive range of party-ready outfits. The diverse collection is a celebration of contemporary style, thoughtfully curated to resonate with individuals who seek the perfect fusion of fashion and comfort. 

Starring actress Athiya Shetty, H&M India has illuminated the collection with a sophisticated and celebratory campaign. Athiya, adorned in a gold embroidered trouser and cropped tank ensemble, along with models Anjali Torvi, Ashley Radjarame, and Zinnia Kumar, graces a stunning palace backdrop adorned with architectural columns and vaulted ceilings. Captured by the renowned fashion photographer Gregory Harris, the campaign offers a glimpse into the world of The Festive Collection, characterized by vivid colors, sparkle, and joy.

Amit Kothari, Regional Head of Customer Activation and Marketing, H&M South Asia said, “The Festive Collection truly embodies the essence of our brand, and we are thrilled to have Athiya Shetty for this year’s campaign. With a 360-degree marketing approach, we are reaching our consumers across various platforms, including OOH, Digital OOH, TV, Print, Cinema, and social media. Our customers are at the heart of everything we do, and we are expanding our reach to engage a broader audience, both in urban cities and smaller towns. The radiant designs, vibrant color palette, and captivating ensembles define these seasonal offerings, which are not only stylish but also thoughtfully priced.“

The Festive Collection presents an array of standout pieces, encompassing a striking red trouser suit with tie-up detailing, dresses featuring asymmetric necklines, and all-over sequined tops, blazers, and dresses for Women. For Men, the collection includes printed resort shirts, graphic tees, co-ord sets, formal shirts, and coach jackets. Kids have an equally vibrant selection, offering shimmering dresses for girls and a versatile range of comfortable and stylish options for boys. Ensuring affordability without sacrificing style, the range begins at Rs 1499 for Ladies, Rs 799 for Men, and Kids. Notably, this year’s Festive Collection extends to H&M HOME pieces, all 100 percent Made in India, with prices starting from just Rs 149.

The first drop of The Festive Collection will be available in H&M stores and online at hm.com and myntra.com starting from October 12th.

Shoppers Stop, India’s premier omnichannel destination for fashion, beauty, and gifting, is gearing up to infuse the essence of togetherness into this year’s Diwali celebration through an engaging digital campaign titled ‘We-Time Wali Diwali,’ featuring the acclaimed actor Rakul Preet Singh.

The core theme of the campaign revolves around the Diwali tradition, a time when families and friends gather to celebrate. However, in today’s fast-paced life, these cherished moments of togetherness often take a back seat. ‘We-Time Wali Diwali’ encourages individuals to rekindle their relationships by savoring these priceless moments. Whether it’s a family reunion, a romantic date night, or a fun outing with friends, Shoppers Stop urges everyone to set aside time for these valuable connections, underscoring the significance of ‘Rishton ko dein thoda we-time.’

Shwetal Basu, Customer Care Associate and Chief of Marketing and Communication at Shoppers Stop said, “Shopping is not just about making purchases; it’s about creating moments together. Diwali is the perfect occasion for bonding with friends and family. Diwali shopping is one of those moments that brings us together. With ‘We Time Wali Diwali,’ Shoppers Stop encourages people to spend quality time with their loved ones, whether it’s shopping together or selecting gifts as a group. Embrace the joy of togetherness this festive season and weave lasting memories.“

Rakul Preet Singh, in her statement said, “As someone who cherishes moments with my family and friends, I deeply resonate with the concept of ‘Rishton ko dein thoda we-time.’ It is crucial that we spend time with our loved ones, especially during festivities, and this campaign beautifully underscores the same. I am absolutely thrilled to be part of Shoppers Stop’s Diwali campaign, ‘We-Time Wali Diwali,’ and their efforts to bring people closer through fashion and heartfelt connections.“

Basu added that Rakul Preet’s association with Shoppers Stop injects a touch of glamour and authenticity into the campaign, rendering it more relatable to the target audience.

Shoppers Stop’s diverse omnichannel offerings encompass over 800+ well-known and trusted brands across an extensive range of products. Customers can peruse diverse festive collections and exclusive brands spanning multiple categories. Shoppers Stop is also home to one of the country’s longest-running and most esteemed loyalty programs, the ‘First Citizen Club.’ The company’s unique shopping assistance service, ‘Personal Shopper,’ is redefining the way Indians shop. Customers can also partake in experiential events like gift-wrapping workshops, fashion and styling activities, live music performances, and more.

In addition, this festive season, Shoppers Stop is elevating the excitement with exclusive “Bill Buster” offers, providing irresistible deals on Tommy Hilfiger luggage and BOSS watches. To further enhance the excitement, customers making a purchase of Rs 10,000 or more using MasterCard have a chance to win World Cup tickets. It’s not just a shopping spree; it’s a premium festive experience. 

Fabelle Exquisite Chocolates, the distinguished luxury chocolate brand under the banner of ITC Ltd has earned recognition for its commitment to crafting extraordinary chocolate experiences for its discerning customers. In recent years, Fabelle has introduced several groundbreaking innovations, such as the Fabelle Trinity – Truffles Extraordinaire, which stands as the world’s most expensive chocolate, and the Fabelle Finesse, celebrated as the world’s finest chocolate. These achievements have set industry benchmarks in the global chocolate landscape.

Fabelle is poised to extend this legacy by captivating chocolate enthusiasts with a novel creation. Embracing the ethos of ‘Vasudhaiva Kutumbakam’ – The World Is One Family, Fabelle introduces its latest masterpiece – the Fabelle One Earth Collection. In an exclusive event held at the ITC Sheraton, New Delhi, Fabelle, in a strategic partnership with Chef Andy Allen, a renowned Australian food critic and TV presenter, unveiled this delectable fusion of global flavors and cultures.

This signature luxury chocolate offering has been meticulously handcrafted with the finest ingredients and cocoa. It encompasses 10 distinct truffles, each intricately capturing the essence of the diverse flavors from nations across the world, including Afghanistan, Australia, Bangladesh, England, India, New Zealand, Netherlands, Pakistan, Sri Lanka, and South Africa.

ITC Fabelle Master Chocolatiers, known for their unwavering dedication to excellence, engaged in multiple iterations and collaborative sessions with Chef Andy Allen to perfect each truffle. They skillfully harmonized a selection of carefully chosen ingredients, including Afghan Figs, Australian Macadamia, Bangladesh-inspired Posto, England’s Morello Cherry, India’s Walnut, Condensed Whole Milk from the Netherlands, New Zealand’s Apple, Aqua Rose from Pakistan, Sri Lankan Coconut, and South African Orange, with Fabelle’s exceptional chocolates. Each truffle, thus, narrates a unique tale of the country that inspired its creation. This limited-edition offering comprises 10 truffles (130g) priced at Rs 999, inclusive of taxes, and will be available at Fabelle boutiques in Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata, and Mumbai.

These chocolate truffles are a testament to the artistry of ITC Fabelle Master Chocolatiers. They artfully blended these international ingredients with Fabelle’s premium chocolate to deliver a sensory journey that transcends borders, celebrating the universal love for chocolate, much like the spirit of sports.

To commemorate the launch of ‘Fabelle One Earth,’ the event was graced by distinguished personalities associated with the world of sports and cricket. Dinesh Karthik, an Indian professional cricketer and commentator, Waqar Younis, Pakistani cricket coach, commentator, and former cricketer, and Lisa Sthalekar, an Australian cricket commentator, former cricketer, and captain of the Australia women’s national cricket team, exchanged ‘One Earth’ as a symbol of honoring the essence of unity and community.

Rohit Dogra, Chief Operating Officer – Chocolates, Coffee, Confectionary and New Category Development Foods Division, ITC Limited said, “Fabelle is dedicated to giving chocolate lovers true world-class experiences. With Fabelle One Earth, we aim to bring people together through the magic of chocolate. This special collection has 10 distinct truffles, each with a singularly delectable taste.  The assemblage of speciality ingredients inspired from different countries brought together in one box of chocolate truffles, the ‘Fabelle One Earth’ showcases the brand’s commitment to creating unique tastes and textures.” 

Andy Allen, Australian Food Critic and TV Presenter said, “Fabelle has one of the finest collections of chocolates in the world in my view. It has been an absolute pleasure to work alongside the Fabelle team to bring alive this masterpiece. Fabelle One Earth is a culinary journey that encapsulates the essence of diverse cultures and flavors from ten different countries. It was the result of countless hours of craftsmanship, relentless commitment, and tireless exploration of global flavors that have gone into the curation of each of the truffles. We are extremely happy with the outcome and hope that everyone enjoys this beautiful amalgamation of chocolate and culture.”

Max Fashion, a prominent fashion retail brand, has kindled enthusiasm this festive season with its “Unbelievable” campaign. The newly released film adeptly captures the essence of Max Fashion’s commitment to maximum style at minimum prices, highlighting the latest trends and styles and emphasizing its dedication to affordable fashion. Today, the campaign debuts with two ingenious and whimsical film segments, reaffirming its position as a value-driven fashion brand.

Pallavi Pandey, the Head of Marketing and spokesperson for Max Fashion India said, “At Max, our commitment to celebrating individuality and style knows no boundaries. Our latest film exemplifies this ethos—where exquisite fashion meets astounding affordability. This forms the bedrock of our beliefs, and the two films effectively encapsulate this concept through captivating and engaging content. The ‘Max Style Min Price’ philosophy was introduced earlier this year, and we persist in conveying this message through entertaining and visually captivating stories. We firmly believe that fashion is a potent tool for self-expression, and we are thrilled to breathe life into this message, reminding our core target audience, ‘everyone in the family,’ to indulge in festive shopping and celebrate with Max.“

The creative endeavor explores innovative concepts to create enchantment. The first film, titled “Angel Boss,” begins with the entrance of the stunning Mia into her office, elegantly dressed in a Max Fashion outfit, alongside her impeccably dressed colleague. Their appearance disrupts a conversation among their colleagues, leaving one of them in utter disbelief, questioning whether Mia acquired her attire through cashback offers. In a whimsical twist, the colleagues contemplate how wonderful it would be if their boss were an angel as generous as those cashbacks. Infused with subtle humor, this improbable idea springs to life as the boss miraculously appears with a halo and angelic wings, confirming, “Yes.”

Expanding upon this concept, the second film, “Alien Mom,” features Joey, a stylish teenager, sporting the latest trendy jacket. His friend, Trisha, jestingly questions if he purchased the jacket solely with his pocket money. With a playful shrug, Trisha humorously remarks that next Joey might say his mother is an alien. The comic twist unfolds as Joey’s mother, aptly dubbed the “alien mom,” makes her entrance, greeting him with a cheerful “Hello, beta!”

The films will be broadcast on Hotstar during the ICC World Cup 2023 series, as well as on leading regional TV channels and YouTube simultaneously, reaching audiences in Kolkata, Hyderabad, Chennai, Bengaluru, Delhi NCR, and Mumbai. Through these films, Max Fashion aims to convey its core message of offering stunning styles at unbelievably affordable prices.

With its retail presence continually expanding, Max Fashion is poised to venture into new markets. The brand offers a comprehensive range of stylish apparel, footwear, and accessories for men, women, and children. Committed to inclusivity, Max Fashion ensures that remarkable fashion is accessible to individuals from all walks of life, nurturing a culture of confidence and self-expression.

The electric vehicle (EV) landscape is experiencing a surge in growth as companies introduce innovative solutions for sustainable transportation. Acer, the renowned Taiwanese tech giant traditionally associated with computers and accessories, has unexpectedly entered this market. During the ongoing e-mobility expo in Greater Noida, Acer unveiled its e-scooter model, the MUVI-125-4G. This marks Acer’s foray into the EV sector, and the MUVI-125-4G is the first EV model released under the Acer brand tailored specifically for the Indian market.

The development and production of the MUVI-125-4G will be overseen by Think eBikeGo Private Limited, which operates under a licensing agreement with Acer Incorporated, felicitated by Bradford License India. Bradford manages over 60 global brands in fashion, lifestyle, consumer goods, sports and other industries. Acer has partnered with eBikeGo to offer a selection of 2- and 3-wheel electric vehicles, including eBikes, eScooters, and eTrikes, all bearing the Acer brand. eBikeGo will be responsible for product development, marketing, and customer support for these licensed offerings.

The MUVI-125-4G sets itself apart with features like swappable batteries, a lightweight chassis, 16-inch wheels, a data-centric design, and extensive customization capabilities. This electric scooter boasts a maximum speed of 75 kmph and a range of 80 km. From a technological perspective, the MUVI is highly personalized through a dedicated app available for both iOS and Android users. This app empowers riders to tailor their scooter’s interface to match their unique preferences and requirements.

In the preceding year, Swarovski introduced the exquisite Signum Collection at Salone del Mobile in Milan, a collaboration with the world-renowned porcelain artisan, Rosenthal. Crafted under the artistic vision of Swarovski’s Creative Director, Giovanna Engelbert, and meticulously developed in conjunction with Rosenthal’s porcelain experts, each piece has been thoughtfully designed to celebrate moments of delight and to demonstrate the craftsmanship of these two innovative brands.

Building upon the foundation laid in 2022, the collection has now been expanded for the year 2023. New additions include four mini vases measuring 8cm, available in Swarovski’s iconic colors of blue, green, yellow, and pink. Additionally, the assortment now offers espresso cups, teacups, bread plates, and dessert plates that can be individually purchased, allowing for the mixing and matching of different shades to cater to varied preferences.

Sunpure, the largest edible oil brand in South India, has proudly introduced Sunpure Multigrain Atta. With the United Nations designating 2023 as the International Year of Millets, the Mysuru-based company eagerly aims to make the nutritional benefits of these superfoods easily accessible to a broader Indian audience.

Enriched with a balanced blend of 12 cereals, pulses, and millets, Sunpure Multigrain Atta contains the highest proportion of multigrain content (15 percent) when compared to other products in its category. Beyond its numerous proven health advantages, millets are also recognized for their eco-friendly attributes, characterized by a low carbon and water footprint.

MK Agrotech, Sunpure’s parent organization based in Karnataka, is renowned for harmonizing cutting-edge technology with tradition. With this latest product offering, Sunpure anticipates a revenue of Rs 5 crore in the first year, with a subsequent doubling of revenue from the second year onwards. This strategic move aligns with Sunpure’s vision to emerge as a Pan-India FMCG brand, dedicated to empowering Indian consumers to embrace healthier lifestyles.

Sridhar Vaidyanathan, Chief Operating Officer at MK Agrotech stated, “As the world’s largest producer of millets, India has introduced the nutritional goodness of these superfoods to the global stage. However, many Indian households, particularly in urban areas, have moved away from millets as a staple in their diets. Sunpure is committed to rectifying this by reintroducing these wholesome, traditional Indian foods into our daily lives. Sunpure Multigrain Atta boasts the highest millet composition compared to other multigrain attas in the market. Now, you can prepare perfect chapatis, pooris, parathas, naans, and kulchas at home, without compromising on taste or health. Clinical studies have confirmed the myriad health benefits of millets, while environmentalists recognize their eco-friendly attributes. Millets benefit both people and the planet.“

Sunpure Multigrain Atta incorporates fenugreek, foxtail millet, pearl millet, and oats, known for reducing the risk of diabetes; ragi and barley, effective in lowering cholesterol levels; sorghum and little millet, conducive to maintaining healthy blood pressure levels; and psyllium husk, renowned for its digestive benefits.

Multigrain attas also contribute to weight management, being an excellent source of dietary fiber. They additionally bolster the immune system and promote digestive health, offering a wide array of essential nutrients, vitamins, and minerals to one’s diet. In addition to Sunpure Multigrain Atta, the company already offers a well-received product in this category – Sunpure Swaad Sharbati Atta, produced using advanced Swiss technology. As an ISO 22000:2018 certified company, Sunpure maintains rigorous quality control measures to ensure that all its products meet the highest standards of hygiene and safety.

Earlier this year, Sunpure expanded its presence in key markets by acquiring Riso, a prominent edible oil brand based in Maharashtra. In the fiscal year 2022-23, the company achieved a 15 percent growth rate while extending its reach across Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa, and Tamil Nadu.

Sunpure Multigrain Atta, available in 1kg packs priced at Rs 75, can be purchased online and at retail stores across Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa, and Tamil Nadu.

Centuary Mattress, a prominent player in India’s bedding industry, has once again selected PAD Integrated Marketing and Communications as its trusted creative agency partner. This renewal marks the second consecutive year of collaboration between these two industry leaders, underscoring their unwavering commitment to shaping the brand’s overall strategy, planning, and creative content requirements across both online and offline retail platforms.

Centuary Mattress, renowned for its premium selection of sleep solutions, comprising mattresses, pillows, and accessories, has consistently turned to PAD Integrated Marketing and Communications to fashion compelling marketing campaigns and innovative branding strategies.

This year, PAD Integrated Marketing and Communications is set to formulate a comprehensive communication strategy with a tripartite mission: to enhance brand visibility and spotlight the value proposition offered to consumers to drive sales. This strategic approach encompasses the creation and execution of brand films, offline promotional materials design, online reputation management, and the meticulous refinement of brand strategies.

Vijay Kumar Mikkilineni, General Manager Brand and Marketing at Centuary Mattress said, “We are delighted to renew our partnership with PAD Group for the second consecutive year. Their strategic acumen and profound understanding of our sector have played a pivotal role in propelling us to new heights. Together, we aspire to develop even more engaging and impactful campaigns that resonate with our customers, reinforcing our stature as a specialist in delivering high-quality sleep solutions.“

“The journey with Centuary Mattress has been truly remarkable, and we are absolutely thrilled to extend this partnership. This reaffirms our dedication to delivering innovative marketing solutions, and we eagerly anticipate continued success together. We are poised to introduce fresh ideas and compelling campaigns to the realm of sleep solutions. Our team is primed to dream big and craft exceptional branding strategies that will set Centuary Mattress apart in the market,” stated Gautam Reddy, Founder of PAD Group.

“As a specialized brand, we aim to foster a consumer relationship that enables them to look beyond price and superficial technological claims. Fortunately, we have a product that lives up to this promise,” added Abdul Ahad, the Creative Director at PAD Integrated Marketing and Communications.

Centuary recently launched its ‘Copper sleep is better sleep’ campaign, showcasing the brand’s collaboration with ace badminton player P V Sindhu, who has become the brand’s new face. This campaign underscores Centuary Mattress as the preferred sleep specialist partnering with a badminton specialist. Notably, in 2022, Centuary’s ‘Sleepables’ film featuring Sania Mirza garnered a remarkable 6.4 million social media views and earned the prestigious Best Branded Content award at the IMA South awards.

With a decade-long legacy of serving over 350 clients across various regions, PAD leverages creative excellence to solve business challenges and connect consumers with brands. PAD boasts a workforce of over 80 professionals with a significant presence in Hyderabad, Mumbai, Delhi, and Bangalore. Over time, PAD has clinched more than 18 awards for its outstanding work, contributing to the success of blue-chip companies such as Paytm, Dabur, Shapoorji Pallonji, Centuary, aha, and many others.

MorLuxury, a distinguished US-based beauty e-commerce platform, is on the brink of an exciting entry into the thriving Indian beauty market. In a strategic move to reshape the landscape of beauty in India, MorLuxury is unveiling a meticulously curated assortment of premium American beauty, cosmetics, skincare, and haircare brands, purposefully selected to captivate beauty enthusiasts nationwide. MorLuxury is poised to become the ultimate destination for discerning Indian consumers in search of emerging American indie beauty brands.

This foray into the heart of India seamlessly aligns with MorLuxury’s core principles, deeply rooted in innovation, unwavering commitment to quality, and a dedication to inclusivity. The platform’s elegant and user-friendly interface perfectly complements its thoughtfully chosen product offerings, ensuring a personalized shopping experience that gracefully caters to each customer’s unique needs.

MorLuxury’s appeal goes beyond the promise of convenience; it beckons Indian beauty enthusiasts with a lavish array of premium beauty, haircare, and skincare brands at their fingertips. The shopping experience at MorLuxury is characterized by seamlessness and transparency, ushering in an era where the pursuit of genuine beauty knows no boundaries.

Prachi Vaidya, Co-founder at MorLuxury, expressed their enthusiasm, stating, “We are delighted to introduce our exclusive selection of US-based beauty and skincare brands to the Indian market. Recognizing the surging demand for authenticity and uncompromising quality in the Indian beauty sphere, our platform is dedicated to delivering an unparalleled international experience, inviting Indian consumers to embark on a journey of exploration and discovery, to luxuriate in the very essence of American indie beauty.”

Manny Khan, Co-founder at MorLuxury, added, “With MorLuxury, the pursuit of authentic beauty is limitless, and we’re excited to embark on this transformative journey with Indian beauty enthusiasts. Through innovation and dedication, we’re igniting a global passion for authenticity and quality in beauty. Our carefully curated selection of exclusively available premium American beauty brands is designed to captivate the senses of Indian consumers.”

MorLuxury aspires to be more than just a shopping platform; it aims to be a trusted companion on every individual’s beauty journey, ensuring that every aspect of the experience embodies authenticity, product excellence, and unparalleled customer service, setting it apart in the bustling beauty e-commerce landscape.

As MorLuxury prepares to make its grand entrance into the Indian market, consumers can anticipate the discovery of a diverse range of premium beauty and skincare products that were previously challenging to access. This launch promises to redefine the beauty industry in India.

Amazon India recently marked an unprecedented milestone by hosting the largest-ever 48-hour shopping extravaganza, welcoming an astounding 9.5 crore customer visits. Notably, the event saw an astonishing 18-fold surge in Prime members’ shopping activities within the first 24 hours, surpassing all previous records.

The festivities commenced with an exceptional start, as thousands of sellers achieved their highest-ever single-day sales, setting the stage for a remarkable festive season ahead. This event presented customers with an opportunity to explore an impressive array of over 5,000 new product launches across diverse categories, including smartphones, laptops, TVs, fashion, beauty, home decor, appliances, furniture, and groceries, among others. Amazon India ensured that customers had access to an extensive selection of top brands, making this shopping event a truly remarkable experience.

Amazon India continues to set new benchmarks in the retail industry, providing customers with the widest range of products and the convenience of shopping from renowned brands. The success of this 48-hour shopping extravaganza underscores Amazon India’s commitment to delivering exceptional value and an unparalleled shopping experience to its diverse customer base.

“The first 48 hours of Amazon Great Indian Festival 2023 has been absolutely remarkable! We are elated to witness the biggest ever opening with record customer visits, and highest number of Prime members shopping during the 24 hours of Prime Early Access. I’m thrilled to share our customer transactions and orders were the highest ever for Amazon.in, along with highest seller participation, and most product launches from top brands. With top deals & offers, great savings, unmatched delivery speeds and convenience of variety of payment options, we will continue to delight customers through the month-long celebration. A big thank you to our customers, brand and bank partners, sellers and delivery associates, for this euphoric start to Amazon Great Indian Festival 2023”, said Manish Tiwary, Vice President & Country Manager, India Consumer Business, Amazon.

 It’s a Seller-bration

Amazon Great Indian Festival 2023 kicked-off with unmatched excitement for sellers! It marked the best-ever start to the event, as the highest-ever number of sellers across India achieved a sale in the initial 48 hours of the event, with over 65% of the sellers hailing from tier 2 and 3 cities
Gearing up for the festivities, tens of thousands of sellers registered on Amazon.in in last 2 months; Amazon has 14 lakhs sellers in India
More than 35% increase in small and medium businesses securing sales within the initial 48 hours as compared to 2022, marked a new record!
Women entrepreneurs and artisans showcased an extensive range of products and sold over 18 products every minute
Under the Make in India approach, the D2C Indian start-up eco-system made early in-roads into tier 2/3 markets with customers preferring home décor, fashion and beauty, furniture products

Pay, Scan and Do More with Amazon Pay

Amazon Pay UPI sign-ups grew the highest ever at 37% YoY, since its launch
India flew with Amazon Pay and received more than 2.5x increase in flight bookings
The Amazon Pay ICICI Co-Branded Credit Card usage grew by 65% giving customers 5% unlimited cashback rewards
Of the Credit/ lending products, instalments emerged as the best-ever since last year Jupiter by 60%; 1 in 4 shopping orders placed on instalments; 3 in 4 EMIs orders having No Cost EMIs
More than 35 crore Indians had access to Instant Bank Discount offers on SBI Credit and Debit cards; customers could avail 10% Instant Bank Discount Up to Rs. 33,000 on SBI Credit and Debit Cards & EMI transactions

Customers get 5G Ready

As per a recent report by Counterpoint**, Amazon is the top preferred online channel for those planning to make online purchases
Prime Members purchased more than more than 75 smartphones per second in the first hour of sale during Prime Early Access
4 out of every 5 smartphones sold in the first 48 hours were 5G ready
Amongst all smartphones sold, 75% were purchased by customers coming from Tier 2 -3 cities/towns and beyond
Premium smartphones (>INR 30,000), witnessed 3x growth versus last year, driven by easy affordability options such as No Cost EMI and attractive Exchange offers
Most preferred smartphone brands were OnePlus, Samsung, and Apple amongst others. Customer purchased more than 100 OnePlus smartphones every minute in the first 48 hours for the sale (2.5x more than 2022). Samsung drove premium phone demand, with their flagship Galaxy S Series growing  3x over the last year

Premium Gadgets See Spike in Demand

Customer shopped for 35% more premium smartwatches in the first 48 hours as compared to last year
10 Premium active noise cancelling headphones were bought by customers every minute
Tablets saw a 2x spike in demand with laptops seeing more than 40% increase as compared to last year

Buying Home Appliances made easy with No Cost EMI

Over 70% of customers availed affordability benefits; the newly launched INR 99 per day No Cost EMI offer* saw the most adoption across premium brands
Over 1.2 lakh customers bought their first appliance on Amazon during the first 48 hours
More than one appliance was bought by customers every second; almost half buying a premium appliance
The most loved appliances were side-by-side refrigerators with 4x more sales and Front Load Washing Machines with 2x more as compared to last year

India Shifts to 4K

Customers shopped for one TV per second with 80% of all orders coming from Tier 2 and 3 cities/towns; 4K TVs were the most preferred
1 in every 3 TV shoppers availed No Cost EMI option to make their purchase affordable
Demand for large screen TVs witnessed a record growth of 260% YoY

Non-Metros Opt for Premium Brands

In the first 48 hours of GIF, Amazon Fashion witnessed over 5X growth with customers shopping from top brands with premium and D2C brands seeing 10X more demand
Amazon Beauty witnessed a spike of more than 6X from makeup and premium beauty brands
Over 80% of new customers came from non-metro cities
More than half of all sales on Amazon fashion were from Tier 2/3 cities and towns
We saw 2X growth in Fashion jewelry, 3.5X in Beauty essentials, 10X growth in sarees under 199, 6X growth in polo t-shirts under 299 and 6X growth in sports shoes

High Demand for Daily Grocery Needs

2x customers shopped for their daily grocery needs from Amazon Fresh; 3x jump in customers shopping for the first time; 3x jump in new customers coming from Tier 2 cities

Everyday Essentials Made Easy

Customers loved wide selection curated for festive season and purchased more than 1.5x more of daily essential products as compared to last year
India shopped big for dry fruits & nuts and witnessed 5x more demand compared to last year
Customer also purchased highest ever number of disposable diapers in the last 48 hours
 

Wacoal India, the Japanese premium lingerie brand, recently reaffirmed its dedication to breast cancer awareness through the #WacoalKnowsBreast initiative, in collaboration with the Cancer Patients Aid Association (CPAA), a non-profit organization committed to raising cancer awareness and offering comprehensive support to patients through its distinctive ‘Total Management of Cancer’ philosophy. In its second collaborative effort with CPAA in 2023, Wacoal India renewed its steadfast commitment to this pivotal cause and vows to uphold this partnership for years to come.

As a part of this collaboration, for every bra purchased on Wacoal India’s online platform or at its physical stores nationwide during this campaign, the brand will donate ₹10 to support CPAA’s noble mission. To symbolize their dedication to this cause, Wacoal India introduces the ‘3-finger salute’ – a symbolic gesture wherein one places their right hand on their left chest, forming the number 3 with their fingers. This gesture signifies the 3-finger self-test that individuals can perform to check for breast lumps and also embodies the letter ‘W’ for Wacoal.

Pooja Merani, COO, Wacoal India, expressed her thoughts on the initiative, stating, “At Wacoal, we are committed to making a significant difference in every woman’s life through meaningful initiatives. With breast cancer awareness being critical not only in India but globally, we are proud to associate with the CPAA, a notable organization that shares our dedication to creating a considerable impact in this area. I sincerely hope that our sustained efforts and support will reach all those women in need and benefit them.”

Alka Bisen, CEO, Cancer Patients Aid Association shares her perspective on the collaboration with the esteemed brand Wacoal: “In India, breast cancer is unfortunately prevalent, but the good news is that it is treatable and often curable when detected early. At CPAA, our mission revolves around not only creating awareness but also ensuring timely detection and providing support for cancer treatment. Partnering with Wacoal for their commitment to this crucial cause brings us great joy, and we eagerly anticipate further meaningful collaborations.

Every October is dedicated to Breast Cancer Awareness, and Wacoal India’s partnership with CPAA under the #WacoalKnowsBreast initiative is aimed at sustaining awareness, early detection, and support for breast cancer patients in India. Furthermore, to enhance awareness, Wacoal India will distribute pink bands with every in-store purchase, signifying Pink October and disseminating the message of breast cancer awareness widely.

The central objective of this initiative is to ignite a wave of awareness and proactive measures to combat breast cancer, ultimately contributing to a brighter and healthier future for women across India.

Blanko, the personal brand by the Popstar King, powered by Raj Shamani’s House of X, unveiled a pioneering line of perfumes integrated with innovative time-lock technology. This groundbreaking release is accompanied by the launch of an engaging digital campaign titled ‘Win Every Room That You Walk In.’

Introducing the first fragrance collection in India to incorporate time-lock technology, Blanko’s perfumes are meticulously engineered to excel in a variety of weather conditions and harmonize with the unique chemistry of Indian skin. This distinct formulation has been designed to counteract the swift evaporation that often plagues fragrances in Indian climates, ensuring that these scents persistently exude their captivating notes, no matter where your journey leads.

Commenting on the latest collection, King, Indian Popstar and Founder, Blanko said, “Since Blanko’s successful launch in April this year, we have amassed the constant love and support of the consumers. With the latest collection and campaign, we wanted to continue with our mission of building dreams as we innovated with the latest technology. The Win Every Room Collection is built on the premise that one should win every room they walk in. Taking inspiration from the evolving consumer needs, the collection has been designed with India’s first-ever Time-lock Technology that allows Blanko to be your round-the-clock partner, anytime, anywhere”.

The collection comprises six exquisite perfumes, each painstakingly crafted to harmonize with the diverse occasions in one’s life. This campaign encourages consumers to seize every moment and make each space their own. Embracing the power of individuality, Blanko’s fragrances tap into the rich tapestry of diverse personalities and distinct Indian body chemistry.

Inspired by the multifaceted roles of modern men, both the collection and the campaign unflinchingly celebrate confidence without compromise. Each video within the campaign features the Indian Popstar King embodying unique personas, urging the audience to embrace an experience, not just a fragrance. Blanko’s perfumes are tailored to seamlessly accompany men as they transition from one occasion to another.

Indian Oud Perfume: Ideal for festive and special events.
Legend Perfume: Perfect for date nights.
Billionaire Perfume: Suited for clubs and concerts.
Empire Perfume: A fragrance for everyday work.
Sports Perfume: Designed for the gym and sports activities.
Old Money Perfume: Ideal for brunch, travel, and relaxing vacations.

Discover the transformative power of scent with Blanko, as it redefines Indian perfumery with its avant-garde Time-lock technology, and empowers men to conquer every facet of their lives with confidence and style.

In a remarkable achievement, India’s fastest-growing direct-to-consumer (D2C) essential menswear brand, DaMENSCH, unveiled a network of 25 exclusive retail stores across the country. This accomplishment positions the brand as the sole homegrown innerwear brand to establish such an extensive offline retail presence within a mere 12 months. As the leading D2C innerwear-first brand to soar past the INR 100 crore revenue mark, DaMENSCH is strategically focusing on the inauguration of exclusive retail outlets in prominent cities, including Delhi-NCR, Pune, Mumbai, Hyderabad, and Bengaluru.

“Even though DaMENSCH has always banked on a multi-channel approach, offline continues to be a focus channel for us. A special feature about our offline outlets is that there is complete coherence with the experience our consumers get through the online route. Furthermore, we have stocked the stores with the entire range of products offered by DaMENSCH, so that the consumers can touch and feel their premium prowess before making their purchasing decision. We intend to expand to at least 100 stores by the end of 2024,” said DaMENSCH co-founders Gaurav Pushkar and Anurag Saboo on the launch.

DaMENSCH, catering to the needs of over one million consumers, stands as a prominent domestic player committed to crafting comfortable and contemporary products for the modern man. The brand takes immense pride in its dedication to fulfilling the growing demand for sustainable, slow fashion, thereby encouraging customers to invest in versatile clothing designed for repeated use, thus nurturing a sense of responsible fashion consumption.

The essential menswear segment has often been overshadowed by limited innovation and pricing disparities. However, this narrative underwent a transformation approximately five years ago with the establishment of DaMENSCH, a formidable D2C essential wear brand founded in 2018 by two enterprising entrepreneurs, Anurag Saboo and Gaurav Pushkar. With a core brand ethos centered on necessity-based innovation, the brand symbolizes the three Cs – Comfort, Contemporary, and Consciousness. Its primary objective is to make premium clothing accessible to all. As a homegrown brand, DaMENSCH is renowned for delivering top-quality essential clothing at price points ranging from mass premium to premium. It has earned the distinction of becoming the fastest D2C innerwear-first brand to surpass the INR 100 crore revenue milestone.

Hancock, a versatile fashion brand, introduced its Party Wear Collection for men in time for the upcoming festive season. This collection is all about celebrating in style, offering men the perfect attire to leave a lasting impression at every special occasion.

The new Party Wear Collection is designed to help men express their unique style and make a statement with confidence and elegance. The collection showcases a versatile range of designs, catering to diverse preferences, from timeless classics to bold and contemporary styles. Hancock’s fabrics exude luxury and comfort, and the carefully selected colors reflect the latest trends.

Yash Singhal, Founder of Hancock, stated, “Every celebration is an opportunity to create cherished memories, and Hancock is here to ensure that you shine your brightest during these special moments. Our Party Wear Collection is a blend of sophistication, style, and comfort, designed to make you the center of attention at every gathering.”

With Hancock’s commitment to quality and design, this Party Wear Collection is more than just clothing; it’s a statement of refinement and celebration.

Internet sensation Emma Chamberlain, has unveiled her latest venture, a collaborative effort with Levi’s. Emma, who traces her roots to the scenic landscapes of Northern California, has partnered with Levi’s, a brand that has called this region home since its inception in 1853, to craft a collection inspired by the natural wonders of their shared hometown. The result is a versatile and nostalgic Levi’s x Emma Chamberlain collection, featuring six effortless pieces paying homage to nature, which draws creative inspiration from Emma’s favorite thrift store discoveries.

This limited-edition collection takes cues from Emma’s laid-back Northern California upbringing and incorporates earthy hues, cozy-core styling, and a distinctive woodsy print inspired by the rings of a redwood tree. The collection includes a vintage-inspired, lined Boxy Jacket with a classic point collar and a slightly cropped fit; a color-blocked, relaxed fit Mockneck Sweater with bell sleeves and custom buttons evoking a woodsy vibe; and a sleeveless Fitted Knit Top featuring a pine tree design. For bottoms, the collection offers an overdyed, dusty purple-blue Midi Skirt with a frayed waistband and hem; red-orange Trousers with a relaxed fit and slightly tapered leg; and, of course, 501 Originals in a brown overdye with a lasered tree ring design.

Emma Chamberlain shared her thoughts on the collaboration, saying, “The Levi’s team gave me so much flexibility and basically took my exact ideas and made them real. It was such a magical experience. I would say this collection is nostalgic, outdoor-inspired, and timeless. I was really inspired by the fact that the brand and I are both from the San Francisco area, and I wanted to lean into what makes Northern California so special. All the pieces also sort of remind me of things that I would freak out over if I saw them at the thrift store. I wanted them to have classic silhouettes that you could wear for the next ten years and never get sick of.”

In addition to her internet fame, Emma is a podcaster and the creator behind Chamberlain Coffee. She not only collaborated with the Levi’s design team to bring this collection to life but also served as the Creative Director for the campaign. The campaign was shot against the backdrop of Northern California’s diverse natural beauty, from the lush redwood forests to the misty bluffs overlooking the Pacific, enhancing the allure of this thoughtfully co-designed collection.

Karyn Hillman, Chief Product Officer at Levi Strauss & Co, shared her thoughts on the creative process, saying, “The creative process was super organic and exciting with Emma — she had a very strong and genuine point of view for her collection. While paying homage to the picturesque nature of our shared home in Northern California, these pieces embody coziness and effortlessness with a lot of authentic character. It’s been a joy working alongside Emma and to see this beautiful collection and campaign come to life.”

The Levi’s x Emma Chamberlain collaboration is now available for purchase at the DLF Mall of India store and on Levi.in, allowing fashion enthusiasts to embrace the charm of Northern California-inspired fashion.

Godrej and Boyce, the flagship company of the Godrej Group, proudly announced that its business arm, Godrej Interio, India’s leading furniture solutions brand for both home and institutional segments, has unveiled ambitious plans to strengthen its foothold in the education sector.

Since its inception, Godrej Interio has partnered with 16,000 educational institutions, addressing their diverse furniture needs. In the fiscal year 2023, the brand achieved an impressive growth rate of nearly 50% in the educational furniture segment. This remarkable progress aligns perfectly with the vision outlined by the Government of India, as encapsulated in the New Education Policy introduced on July 29th, 2020. With a primary emphasis on enhancing early childhood education and elevating the quality of learning in government schools, the policy paves the way for a brighter future for the nation’s youth.

In active support of this educational transformation, Godrej Interio has initiated collaborative efforts with the governments of Telangana, Andhra Pradesh, Orissa, and Jammu and Kashmir. These efforts are directed toward the delivery of approximately 200,000 school furniture units during the fiscal year 2023. The brand remains dedicated to strengthening its market presence by providing comprehensive end-to-end solutions in the educational furniture segment, covering everything from conceptualization to execution.

Additionally, as a significant contribution to the government’s vision of an ‘Aatmanirbhar Bharat’ (self-reliant India), it’s worth noting that 100 percent of Godrej Interio’s products are the result of domestic and local value addition. This approach not only underscores the brand’s commitment to Indian manufacturing but also contributes significantly to the growth of the local furniture component ecosystem.

With these strategic initiatives, Godrej Interio is poised to play a pivotal role in shaping the future of education in India, ensuring that students have access to quality, ergonomic, and locally-produced furniture, thus fostering an environment conducive to learning and growth.

Sameer Joshi, Senior Vice President, Sales and Marketing (B2B), Godrej Interio said, “Education holds the power to shape the world’s future. The nation’s literacy rate is on an upward trajectory and has escalated from 73 percent in 2011 to a promising 77.7 percent in 2022. The nation currently educates over 250 million students, surpassing all other countries in this regard. The education market in India is projected to reach a value of $225 billion by FY25. Transforming the current education system with innovative and contemporary teaching and learning methodologies is the need of the hour and ergonomic furniture plays a pivotal role in creating these progressive ecosystems. At Godrej Interio, institutional furniture for educational purposes is a special area of focus given its potential to enhance the educational experience and enable the next generation to be pioneers of progress. By the end of FY25, we aim to capture 30 percent of the market share in educational furniture by FY25.”

Hindustan Coca-Cola Beverages (HCCB), a leading FMCG company in India, announced at an event its commitment to provide financial and digital literacy training to approximately 2,000 women in Bihar’s Hajipur region. The training will be conducted across five villages: Sultanpur, Jethuli, Karanpura, Mograhi, and Sahdullpur. HCCB has partnered with the Y4D foundation for this initiative, with the aim of addressing the skills gap in financial and technological expertise among women from diverse backgrounds. Key dignitaries, including Shri Awadhesh Singh, Member of Legislative Assembly, Hajipur, Patna; Shri Ram Kripal Yadav, Member of Parliament, Patna, and former Minister of State for Rural Development, Government of India; and Shri Sanjiv Chourasia, Member of Legislative Assembly, Digha, Patna, were present at the event.

The financial literacy training will cover essential topics such as Banking Basics, Account Opening procedures, Unified Payments Interface (UPI) training, Investment Guidance, Net Banking, and information on various Government Schemes for women, including Beti Bachao Beti Padhao, Sukanya Sam Riddhi Yojana Nari Shakti, and more. Additionally, the digital literacy component will encompass subjects like Mobile Banking, Digital Market Linkage, and Cyber Safety and Security, equipping these women with the necessary skills to thrive in the digital era.

The training sessions will be conducted in a classroom-based format at designated locations nationwide. Beneficiaries will be identified and grouped based on their interests, needs, and existing levels of digital and financial literacy, aiming to provide a focused and efficient learning experience.

Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at Hindustan Coca-Cola Beverages said, “Through this training in Bihar, HCCB aims to enhance the financial and digital capabilities of these women, envisioning it as a step towards the state’s economic progress. This initiative underscores women-centric growth and the pivotal role of technology in promoting inclusivity.“

Shri Ram Kripal Yadav, Member of Parliament, Patna, and former Minister of State for Rural Development, Government of India said, “I wholeheartedly support this endeavor by HCCB. Training women in financial and digital sectors not only empowers them but also strengthens the very fabric of our society.“

Shri Awadhesh Singh, Member of Legislative Assembly, Hajipur, Patna, emphasized the significance of such initiatives by renowned corporates in enhancing the capabilities of women and contributing to the vision of a digitally and financially inclusive Bihar.

Shri Sanjiv Chourasia, Member of Legislative Assembly, Digha, Patna said, “Bihar is progressing rapidly, and initiatives like these place our women at the forefront of this transformation, fostering their empowerment for the overall development of the state.“

Through this initiative, HCCB aims to empower women, enabling them to take control of their financial independence and embrace the opportunities presented by the government and the digital world. HCCB has been instrumental in facilitating women-led self-help groups across the country, empowering them to run their enterprises. This initiative further reflects HCCB’s commitment to nurturing entrepreneurship among women.

Hancock, the versatile fashion brand, is thrilled to introduce its highly anticipated Party Wear Collection for men, just in time for the forthcoming festive season. This captivating collection encapsulates the spirit of celebration, presenting men with the ideal attire to leave a lasting impression at every special event.

As the festive season approaches, Hancock acknowledges the significance of looking and feeling one’s best during gatherings and festivities. The new Party Wear Collection is meticulously crafted to enable men to express their unique style, exuding confidence and elegance.

The collection showcases a versatile array of designs, catering to a diverse spectrum of preferences. From classic and timeless pieces to daring and contemporary styles, Hancock’s Party Wear Collection offers something for everyone. Whether one gravitates towards the sophistication of solid colors, the allure of floral patterns, or the modern charm of abstract prints, there is an ensemble perfectly suited to match individual personalities and tastes.

In addition to providing exceptional comfort, Hancock’s fabrics radiate luxury. The inclusion of premium cotton satins in the collection bestows an exquisite sheen upon the garments, elevating their overall allure. A crucial aspect of festive style is color selection, and this collection reflects the latest trends in colors. From the confidence exuded by burgundy to the timeless elegance of black or the softening effect of dusty pinks, these carefully chosen colors are both in vogue and certain to elevate one’s fashion game this festive season.

Yash Singhal, Founder of Hancock, expressed, “Every celebration presents an opportunity to craft cherished memories, and Hancock is dedicated to ensuring that you shine your brightest during these special moments. Our Party Wear Collection for men is a fusion of sophistication, style, and comfort, tailored to make you the center of attention at every gathering.“

With Hancock’s unwavering commitment to quality and design, you can trust that this Party Wear Collection represents not merely clothing, but a declaration of refinement and celebration. Embrace the festive spirit, explore the latest trends, and elevate your style with Hancock’s Party Wear Collection for men, available now.

Yuvraj Singh, former international cricketer, entrepreneur, and philanthropist, has made a strategic investment in the FMCG brand ‘Greto.’ Greto, an offering of Gurugram-based startup Mahu Tasty Foods Pvt Ltd, founded in March 2023, has gained Singh’s backing with an undisclosed investment. In addition to becoming a stakeholder in the company, Yuvraj Singh will actively participate in the brand’s promotional initiatives.

Greto is a forward-thinking food and beverage brand specializing in a diverse range of delectable and nourishing products. Currently, the brand boasts a portfolio of 40 items spanning various categories, including Probiotic Drinks, Natural Ice Cream, Fruit Yogurt, and an extensive array of snacks. Greto’s flagship product is its Probiotic Drink, available in multiple enticing flavors.

Commenting on his investment in this startup, Yuvraj Singh remarked, “I am delighted to join Greto as both a promoter and investor. My journey in the world of sports has underscored the significance of dedication, perseverance, and teamwork, and I find these values closely aligned with Greto’s ethos. This investment in Greto is not merely an endorsement of a brand; it represents my commitment to a vision. My decision to engage with Greto as a promoter and investor is founded on our shared pursuit of excellence and a shared enthusiasm for innovation. I firmly believe in the potential of creating unforgettable experiences. I eagerly anticipate being a part of Greto’s promising future and witnessing the positive influence it will exert on the realm of food and beverages.“

Sanchit Tyagi, Co-Founder of Mahu Tasty Foods stated, “We are thrilled to welcome Yuvraj Singh on board. He embodies the power of human spirit, evident in his inspirational journey from the cricket field to his battle with cancer and beyond. His unwavering commitment to excellence, dedication, and relentless pursuit of success makes him the ideal representation of our brand and products.“

In the forthcoming months, Mahu Tasty Foods has outlined plans to establish a franchise network for Greto. The company aims to inaugurate 100 Greto franchises within the next 6-12 months, commencing with Delhi-NCR. Furthermore, they envision expanding the franchise network to encompass states like Punjab, Himachal Pradesh, Rajasthan, and other key regions across India.

Abhishek Rao, Co-Founder, Mahu Tasty Foods said, “We have invested substantial time and effort in studying market conditions, identifying trends and pinpointing opportunities that resonate with our brand. This has allowed us to chart a way forward that not only capitalizes on current market dynamics but also positions Greto as a frontrunner in the industry.”

“We are fully responsible for both the manufacturing and meticulous packaging of our products. So, our franchise partners can be sure of quality and consistency in the products. Setting up a Greto franchise store will require an investment of approximately 25-30 Lacs. This encompasses various factors, including location, store size, interior setup, equipment as well as initial inventory and operational costs,” Abhishek added.

“Probiotics, often referred to as “good bacteria,” have garnered significant attention in recent years for their remarkable benefits to digestive health. I’ve come to realize that the fusion of taste and well-being can be a transformative experience. This realization has driven us to introduce probiotic drinks as a cornerstone of our product offerings at Greto. Our probiotic drinks are carefully crafted to be not just beneficial but also incredibly delicious. We believe that taking care of your gut health shouldn’t come at the expense of taste, and that’s where Greto truly shines. We are pleased that Yuvraj Singh believes in our vision and has invested in our company. We remain open to exploring additional funding opportunities to further grow and expand our efforts,” Tyagi concluded. 

Being Human Clothing, renowned for its blend of fashion and philanthropy, introduces its latest Women’s Collection with the captivating Alizeh as its brand ambassador.

Being Human Clothing has a history of setting fashion trends with impactful clothing lines, and the Women’s Collection is no exception. Designed to resonate with the dynamic spirit of today’s youth, this collection redefines athleisure as versatile and enjoyable.

This fusion of high fashion and contemporary trends combines sporty silhouettes with retro geometrics, offering timeless styles suitable for both indoor and outdoor wear. What distinguishes this collection is its focus on self-love and positive inclusivity. Each piece conveys meaningful messages through prints, including Braille graphics, reflecting the brand’s mission of spreading love and care.

Featuring a range of fabrics, from cozy knits to lightweight mesh, the collection offers on-trend silhouettes with intricate details like ruching, tie-ups, and retro co-ord sets. With a subdued color palette in line with current fashion trends, comfort and self-expression take precedence.

Whether adorned with earthy textures, flowing palm motifs, or inspiring messages, the Being Human Collection invites you to embrace every season with grace and style. It goes beyond clothing, symbolizing a beautiful tapestry of life woven with threads of love, care, hope, and joy.

Alizeh expressed her enthusiasm for the collaboration, highlighting the brand’s meaningful impact on society and the power of fashion to unite people in their distinct, individualistic ways.

“We’re thrilled to welcome Alizeh  into the Being Human family. Her vibrancy, talent, and dedication to making a difference align perfectly with our brand’s ethos of ‘Doing Good, Looking Good.’ Alizeh embodies the spirit of the Millennial, and we’re excited to see her shine as the face of our Women’s Collection,” said Sanjeev Rao, CEO, Being Human Clothing.

The Being Human Women’s Collection is available at over 80 locations across India, with plans for an online presence in the near future, allowing customers to embrace the brand’s spirit conveniently.

Bisleri International’s premium beverage brand, Vedica Himalayan Spring Water, is expanding its product line with the introduction of ‘Vedica Himalayan Sparkling Water.’ This new offering, inspired by the pristine beauty of the Himalayas, combines effervescence with a perfectly balanced mineral composition to deliver a refreshing experience.

Priced at Rs 175 for a 300ml glass bottle, Vedica Himalayan Sparkling Water is designed for health-conscious consumers. It ensures a high level of quality and will be available through various distribution channels, including HoReCa, Modern and General Trade, Q-commerce, and the Bisleri @Doorstep App.

Sourced directly from the Himalayan peaks, this sparkling water embodies the splendor of nature. Its bottle features intricate carvings on the neck, a regal crown cap, and a label reminiscent of starry evening skies with gold accents. Vedica Himalayan Sparkling Water promises outstanding quality, purity, and a balanced carbonation level, catering to the discerning Indian epicurean audience.

Jayanti Khan Chauhan, Vice Chairperson of Bisleri International Pvt Ltd, emphasized the blend of innovation and sophistication in Vedica Himalayan Sparkling Water. She highlighted its invigorating properties, making it an ideal choice for the upcoming festive season, often associated with celebratory beverages.

This sparkling water is not just a standalone refreshment but also a versatile ingredient for creative concoctions and a complement to various cuisines. Vedica Himalayan Sparkling Water aims to elevate the quality of life by offering a taste of luxury and purity.

Experience refreshments like never before with Vedica Himalayan Sparkling Water, the drink that takes you to new heights of flavor and sophistication. #FullOfAltitude

Campus Activewear has consistently delivered products that seamlessly blend functionality with fashion. Now, with the influence of Sonam Bajwa, the brand is embarking on a new journey with the launch of the Chunky sneaker collection.

Campus Activewear aims to redefine the fashion, style, and comfort standards for women in their daily lives. By bringing Sonam Bajwa on board, Campus seeks to enhance its aspirational appeal, catering to a fashion-forward audience. According to Statista, a renowned global data and business intelligence platform, the sneaker culture in India is projected to generate a revenue of Rs 21,000 crore by the end of 2023. This underscores the enduring presence of sneaker culture in India, highlighting that it is not merely a passing trend but rather a cultural transformation. Sneakers have evolved into more than just footwear; they now represent a lifestyle, a fashion statement, and a commitment to both comfort and style.

Nikhil Aggarwal, CEO of Campus Activewear Ltd said, “With her charismatic personality and impeccable sense of style, Sonam Bajwa is a name that resonates across India, especially in our key markets of Haryana, Punjab, and Uttar Pradesh. As a fashion icon embraced by diverse segments of society, Sonam effortlessly connects with the youth of India, making her the perfect ambassador for Campus Activewear.”

Campus Activewear firmly believes that sneakers seamlessly marry style and comfort, offering a distinctive fashion statement. The Chunky sneaker collection embodies fashion, comfort, and style, perfectly tailored to meet the demands of the contemporary Indian lifestyle.

This collection introduces stylish designs and colors to the athleisure market, suitable for various occasions. Prices for the collection start at a reasonable range of Rs 1500 onwards, and the products are available at Campus retail outlets and the official website.

Fossil has announced a special accessories collaboration with Disney to commemorate Disney’s 100th anniversary. The collaboration, inspired by a shared love of creativity and a rich heritage of design, brings together Fossil’s commitment to finding inspiration in every moment and Disney’s iconic legacy. This partnership has resulted in a capsule collection of limited- and special-edition timepieces, leather goods, and jewelry that cater to collectors.

Melissa Lowenkron, Chief Brand Officer of Fossil said, “With shared core values of ingenuity and a deep history rooted in design, Disney and Fossil are kindred spirits. Disney holds a special place in many people’s memories and within Fossil’s archives. We’re thrilled to launch the first part of our long-term collaboration, look forward to sharing more in the coming months, and hope people enjoy collecting these unique and nostalgic pieces.“

Ryan White, Creative Director of Watches said, “No one has shown Disney’s Mickey Mouse from the perspective of the Illustrator and the original 2D artists, so we wanted to bring that idea to life in an authentic way as a hand-sketched character design. It’s so different from anything that’s been done. This is such a throwback piece to capture the original process of 2D illustration with artists using stacks of animation paper, building each scene or making the characters move. For the historian who appreciates Walt’s innovation and the 2D animation technique, this is a watch for true collectors.“

All the timepieces in this collaboration are designed on Fossil’s classic Heritage watch platform, featuring a 43mm three-piece case, ultra-precise Japanese automatic movement, and double-domed, scratch-resistant sapphire crystal for unrivaled clarity. Each style comes with a custom-designed caseback featuring an original Disney Mickey Mouse illustration, and the crown is accented with the character’s iconic silhouette. The watches are packaged in specially designed boxes, crafted to be keepsakes, and come with an enclosed certificate of authenticity.

Apart from the special- and limited-edition watches, Disney Fossil offers five timepieces exclusively designed for Fossil Outlet. These watches, inspired by vintage animations, feature Disney’s Mickey Mouse and friends, such as Disney Minnie Mouse and Pluto, priced at Rs 14,995.

In addition to timepieces, fans can also indulge in a range of leather goods. Crafted from rich leather, these items reveal Disney Mickey Mouse’s iconic shadow with subtle shine on monochromatic black. The canteen bag (Rs 16,995) showcases a novel silhouette, accented by a gunmetal chain, while the sling bag (Rs 16,995) offers a modern, hands-free style. A travel set (Rs 10,995), which includes a passport case and luggage tag, is also crafted in rich black leather, featuring a graphic repeat of Mickey’s silhouette.

Disney