Conversion rate of the company’s reservation site 4 times higher than the general average.
TAIPEI, Aug. 10, 2023 /PRNewswire/ — tripla Co., Ltd., a provider of IT solutions for lodging facilities, has announced that 20 lodging facilities in Taiwan have installed “tripla Book”, the company’s lodging reservation engine. With the addition of leading Taiwan hotel chains like Hub Hotel Group and SWIIO Hotel, the total number of “tripla Book” installations has now surpassed 2,000 globally.
For lodging facilities, increasing reservations from their own sites is a key means of reducing commission costs and increasing repeat business, a challenge common worldwide. In Taiwan, in particular, the number of overnight guests has not recovered to pre-COVID-19 pandemic levels, increasing the need to maximize revenue. However, many of Taiwan’s homegrown reservation engines are not user-friendly, making it difficult for guests to make reservations, or provide functions that lead to repeat business, and more than 80% of lodging bookings are made by OTAs.
Therefore, tripla has been working to improve its reservation engine to make it more convenient and to increase the rate of reservations and repeat bookings from its own website. In addition, the number of facilities that can use tripla Book has expanded, thanks to the linkage with a local payment gateway service equipped with an identity authentication service and the completion of linkage with four major PMS and Channel Manager, which account for more than 60% of the accommodation facilities in Taiwan.
tripla Book is thoroughly designed with a UI/UX that easily leads to reservations, and is equipped with numerous functions to increase revenue, including a membership function, which is considered essential for acquiring repeat customers. In addition to the best rate function that sets the lowest price on the company’s own site and the coupon function that allows easy coupon issuance, the system also includes services that local reservation engines cannot provide, such as multilingual support and inclusion in Google hotel searches, as standard features.
In fact, Taiwanese facilities that have implemented tripla Book have seen the ratio of in-house reservations increase from 0.1% to 7%, and the conversion rate (CVR) of in-house reservation sites increase from 1% to 8%, around four times of the average conversion rate for lodging reservation sites in Taiwan, which is generally said to be around 2%.
“tripla Book allows hoteliers to utilize features in a flexible way. Those useful features, like multiple languages, promotion, and membership can increase direct booking volume. Also, it allows hotels to list the official website’s room rate on Google hotel ads, which can increase the exposure of our website”, said David Wei, President of Hub Hotel Group.
For more information, please visit https://tw.tripla.io/.
About tripla Co., Ltd:
tripla Co. Ltd. is a leading provider of AI chatbot solutions and a dedicated booking system designed specifically for the hospitality industry. Since its establishment in 2015, the company has been committed to delivering exceptional customer experiences and streamlining booking processes through advanced AI technologies. With a strong leadership team and a dedication to innovation, tripla Co., Ltd. continues to revolutionize the way businesses engage with customers and optimize their operations.
Source: tripla Co., Ltd.
