Taiwan youth frequently use YouTube, trust famous influencers: Survey – Focus Taiwan Feedzy

 

Taipei, Nov. 15 (CNA) Young people in Taiwan use YouTube more than any other digital platform and generally trust information from popular internet celebrities, according to the results of a survey released Wednesday by the King Car Cultural & Educational Foundation.

In the survey, students from the upper grades of elementary school through high school were asked what platforms they regularly used and how they assessed the credibility of the information they encountered.

The survey found that 80.2 percent of respondents regularly consumed content from YouTube, followed by television at 65.7 percent, TikTok at 50.7 percent, Instagram at 48.8 percent, and Facebook at 47.9 percent.

Asked what sources of information were reliable, 45.3 percent of respondents said television, 42.7 percent said no sources could be trusted absolutely, and 39.8 percent said they trusted info from their family and friends.

The survey also found that students tended to grant more credence to information from popular outlets and individuals.

For instance, 70.2 percent of survey respondents said media outlets with high viewership or circulation tended have the best quality, while 68.2 percent said information from famous influencers with large follower counts could generally be trusted.

In terms of guaranteeing accuracy, 86.6 percent of those surveyed said media outlets should have legal responsibility for their content, while 70.4 percent said that if someone sent them erroneous information, they would let them know.

However, only 38.1 percent of respondents said they used fact checking platforms, according to the survey.

Attendees pose for the press at a news conference held by the King Car Cultural & Educational Foundation to release survey results in Taipei Wednesday. CNA photo Nov. 15, 2023

At a press conference, foundation director Joyce Tseng (曾清芸) said the survey results showed the popularity of image and video-based content among the younger generation, as well as the importance of building information literacy adapted to those forms.

Liu Hui-wen (劉慧雯), a professor at National Chengchi University’s College of Communication, said the shift toward short-form videos meant that a lot of online content only presented viewers with conclusions.

For students, this can lead to shallow thinking, as well as an inability to describe a topic and explain their views about it, Liu said, adding that the teaching of media literacy skills can help to reverse this trend.

The foundation’s survey was conducted between Sept. 15 and Oct. 15 and based on 21,632 valid samples from Taiwanese students. It had a confidence level of 95 percent and a margin of error of plus or minus 3 percentage points.